Sports and Fitness Strategic Planning & Implementation 5

Question 1

A large fitness company buys a supplement manufacturer that supplies its stores. What type of growth strategy is this?

Accepted Answer

Backward vertical integration

Answer

Buying a supplier is backward vertical integration.

Question 2

An athletic club offers a discount to current members who refer friends so it can grow its share of the local market. In Ansoff's Matrix, this is what?

Accepted Answer

Market penetration

Answer

Market penetration grows sales of existing products in existing markets.

Question 3

Which planning horizon usually applies to strategic plans in sports organizations?

Accepted Answer

Three to five years or longer

Answer

Strategic plans usually cover long-term horizons of three to five years or more.

Question 4

A recreation center sets a rule that all equipment must be cleaned after each use. This is an example of what?

Accepted Answer

Standing plan (policy/procedure)

Answer

Standing plans are policies and procedures for situations that keep coming up.

Question 5

A strategic planning committee for a college athletics department should ideally include which members?

Accepted Answer

Representatives of administration, coaches, athletes, and finance

Answer

Mixed representation improves both buy-in and the quality of decisions.

Sports and Fitness Practice Test

Sports and Fitness Practice Test

Sports and Fitness Strategic Planning & Implementation 5