Sports and Fitness Strategic Planning & Implementation 3

Question 1

A personal training studio wins clients by offering the lowest prices in the market. Which of Porter's generic strategies is it using?

Accepted Answer

Cost leadership

Answer

Cost leadership competes by being the lowest-cost provider.

Question 2

A boutique cycling studio charges premium prices for unique lighting, music, and coaching experiences. Which strategy does this show?

Accepted Answer

Differentiation

Answer

Differentiation relies on unique features customers will pay more for.

Question 3

In the Ansoff Matrix, a sporting goods retailer selling its existing products in a new region is pursuing which strategy?

Accepted Answer

Market development

Answer

Market development takes existing products into new markets.

Question 4

Which tool best shows a project timeline with start and end dates for each task, such as renovating a stadium?

Accepted Answer

Gantt chart

Answer

A Gantt chart shows tasks across a timeline with their start and end dates.

Question 5

During implementation of a new membership app, staff resist using it. According to Kotter's change model, what should leaders do first?

Accepted Answer

Create a sense of urgency

Answer

Kotter's first step is to create a sense of urgency so people support the change.

Sports and Fitness Practice Test