Social Media Videos Video SEO and Discoverability 2

Question 1

On Instagram, what combination best helps a Reel get shown to users beyond your existing followers?

Accepted Answer

Using relevant hashtags and trending audio

Answer

Relevant hashtags categorize the Reel for topic-based discovery while trending audio makes it eligible for featured placement in Instagram's Explore and Reels feeds.

Question 2

What is the primary mechanism through which TikTok distributes video content to new viewers?

Accepted Answer

The algorithmic For You Page (FYP)

Answer

TikTok's For You Page uses AI-driven signals like completion rate, replays, and shares to push content to new audiences, making it the platform's core discovery engine.

Question 3

What role do closed captions and subtitles play in social media video SEO?

Accepted Answer

They provide indexable text that helps search algorithms match videos to relevant queries

Answer

Captions provide text that search engines and platform algorithms can crawl and index, improving keyword relevance matching and overall discoverability.

Question 4

What are YouTube 'end screens' designed to accomplish for video SEO?

Accepted Answer

They are interactive overlays in the last 5–20 seconds that link to other videos, playlists, or subscriptions

Answer

End screens direct viewers to more content after a video finishes, increasing channel watch time and engagement signals that benefit overall channel discoverability.

Question 5

What is the SEO function of YouTube video tags?

Accepted Answer

Keywords that help YouTube understand the content and context of a video

Answer

Video tags are metadata keywords that help YouTube's algorithm understand a video's topic and context, though titles and descriptions carry more weight today.

Social Media Videos Practice Test

Social Media Videos Practice Test

Social Media Videos Video SEO and Discoverability 2