Social Media Videos Video Monetization and Advertising

Question 1

What is the minimum subscriber count required to join the YouTube Partner Program (YPP) for ad revenue?

Accepted Answer

1,000 subscribers

Answer

YouTube requires at least 1,000 subscribers and 4,000 watch hours in the past 12 months to qualify for ad monetization through the YPP.

Question 2

What is a 'pre-roll ad' in social media video advertising?

Accepted Answer

An advertisement that plays before the main video content begins

Answer

Pre-roll ads play before the viewer's selected video begins, giving advertisers immediate attention before the viewer's content starts.

Question 3

What is 'CPM' in social media video advertising?

Accepted Answer

Cost Per Mille — the price an advertiser pays per 1,000 ad impressions

Answer

CPM (Cost Per Mille) is a standard ad pricing model where advertisers pay a set rate for every 1,000 times their video ad is displayed.

Question 4

What is 'sponsored content' in the context of social media video?

Accepted Answer

Videos created by creators that are paid for by a brand and typically include product mentions or reviews

Answer

Sponsored content is creator-produced video that a brand pays for, usually featuring the brand's product or message in an authentic, editorial format.

Question 5

What is the FTC requirement for social media creators in the US when posting sponsored video content?

Accepted Answer

Creators must clearly disclose the material connection with the brand (e.g., #ad or #sponsored)

Answer

The FTC requires creators to clearly and conspicuously disclose any material relationship with brands, such as payment or free products received.

Social Media Videos Practice Test

Social Media Videos Practice Test

Social Media Videos Video Monetization and Advertising