Social Media Marketing Social Media Advertising & Paid Campaigns 3

Question 1

What is the primary advantage of using 'Custom Audiences' based on customer email lists in Facebook Ads?

Accepted Answer

It allows advertisers to target existing customers directly on the platform

Answer

It automatically generates new creative for each recipient

Answer

It replaces the need for a Facebook Pixel on the website

Answer

It guarantees 100% deliverability to all email list contacts

Question 2

Which of the following best describes 'Cost Per Click' (CPC) as a bidding model?

Accepted Answer

Advertisers pay only when a user clicks on their ad

Answer

Advertisers pay each time their ad is shown to a user

Answer

Advertisers pay based on the number of conversions generated

Answer

Advertisers pay a flat monthly fee for ad placements

Question 3

What is the recommended approach when a paid social campaign's performance declines after several weeks of strong results?

Accepted Answer

Refresh creative assets to combat ad fatigue and test new audiences

Answer

Immediately pause the campaign and start over

Answer

Reduce the budget to lower exposure

Answer

Switch entirely to a different social platform

Question 4

In TikTok Ads, what is 'TopView' ad placement?

Accepted Answer

A full-screen video ad that appears when users first open the TikTok app

Answer

An ad that appears at the top of the TikTok For You Page as a banner

Answer

A sponsored hashtag challenge featured at the top of the Discover page

Answer

An ad that auto-plays at the top of a user's profile

Question 5

What is the purpose of a 'conversion window' setting in paid social advertising?

Accepted Answer

The number of days after an ad click or view in which a conversion is attributed to that ad

Answer

The time of day when ads are allowed to run

Answer

The maximum number of conversions allowed per campaign

Answer

The geographic window in which conversions can be tracked

Question 6

Which of the following is a key benefit of using video ads over static image ads in paid social campaigns?

Accepted Answer

Video ads can convey more complex messages and typically drive higher engagement

Answer

Video ads always have lower CPMs than image ads

Answer

Video ads bypass all platform content policies

Answer

Video ads do not require a paid budget to boost

Question 7

A brand wants to increase awareness among users who have never heard of them. Which campaign objective and audience type is most appropriate?

Accepted Answer

Brand Awareness objective with a broad or lookalike audience

Answer

Conversions objective with a retargeting audience

Answer

Lead Generation objective with a custom email list audience

Answer

App Installs objective with an existing customer audience