Social Media Copy Social Media Copy MCQ 2

Question 1

Which type of social media copy technique uses a question to spark curiosity and drive engagement?

Accepted Answer

Interrogative hook

Answer

An interrogative hook opens with a question that makes readers pause and want to find the answer.

Question 2

When writing a LinkedIn post for a B2B audience, which tone is generally most effective?

Accepted Answer

Professional yet conversational

Answer

LinkedIn B2B copy performs best when it balances professionalism with an approachable, conversational voice.

Question 3

What is 'social proof' in the context of social media copy?

Accepted Answer

Using testimonials, follower counts, or endorsements to build trust

Answer

Social proof leverages evidence that others trust or use a product to persuade new audiences.

Question 4

A brand wants to increase shares on Facebook. Which copy element most encourages sharing behavior?

Accepted Answer

Emotionally resonant storytelling or relatable humor

Answer

Emotionally resonant or humorous content triggers the impulse to share because people want their network to experience the same feeling.

Question 5

What does 'FOMO' stand for and how is it used in social media copy?

Accepted Answer

Fear Of Missing Out — used to create urgency around limited offers

Answer

FOMO (Fear Of Missing Out) motivates action by implying that inaction means losing a valuable opportunity.

Social Media Copy Practice Test