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Copywriting Formulas and Frameworks Flashcards

6 cards from real Social Media Copy practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 6 Copywriting Formulas and Frameworks flashcards as text

  1. What does the acronym AIDA stand for in copywriting?

    Answer: Attention, Interest, Desire, Action

    AIDA is a classic copywriting framework that guides readers through Attention, Interest, Desire, and Action sequentially.

  2. In the PAS copywriting formula, what does the 'A' stand for?

    Answer: Agitate

    PAS stands for Problem, Agitate, Solution—the 'Agitate' step amplifies the pain of the problem before presenting the solution.

  3. What is the primary purpose of the 'Before-After-Bridge' framework in social media copy?

    Answer: Show the reader's current painful state, the improved future state, and how to get there

    Before-After-Bridge paints a vivid contrast between where the audience is now (Before) and where they could be (After), then positions the product as the Bridge.

  4. Which copywriting framework is best suited for social proof-driven social media posts?

    Answer: PPPP (Picture, Promise, Prove, Push)

    PPPP—Picture, Promise, Prove, Push—is ideal for social proof copy because the 'Prove' step is specifically designed to include testimonials and evidence.

  5. In the 4 Cs of copywriting, which of the following is NOT one of them?

    Answer: Creative

    The 4 Cs of copywriting are Clear, Concise, Compelling, and Credible—'Creative' is a valued trait but is not part of this specific framework.

  6. The 'So What?' test in copywriting is used to ensure copy does what?

    Answer: Communicates a clear benefit rather than just stating a feature

    The 'So What?' test challenges every claim in copy to confirm it answers the reader's implicit question about why the feature matters to them personally.