Practice Test Geeks(SLM) Salesforce Loyalty Management Certification Practice Test
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Reporting and Analytics Flashcards

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  1. A loyalty program runs a double-points promotion for one week. Which report metric would confirm whether the promotion increased member acquisition?

    Answer: New Loyalty Member Enrollments during promotion period

    Tracking New Loyalty Member Enrollments during the promotion period directly measures whether the promotion attracted new members to the program.

  2. What is 'earn rate' in the context of Loyalty Management analytics reporting?

    Answer: The average number of points earned per dollar spent

    Earn rate measures the average points a member earns per dollar (or unit) spent, indicating how quickly members accumulate rewards.

  3. Which Salesforce object should be included in a custom report type to analyze which Loyalty Rewards are most frequently redeemed?

    Answer: Transaction Journal with Loyalty Reward

    Building a custom report type joining Transaction Journal with Loyalty Reward allows analysis of which specific rewards are driving redemption activity.

  4. A loyalty analyst notices that the 'Active Members' count in their dashboard is much lower than total enrolled members. What metric best explains this discrepancy?

    Answer: Member Inactivity Rate

    Member Inactivity Rate measures the proportion of enrolled members with no qualifying activity in a defined period, explaining the gap between enrolled and active counts.

  5. In Salesforce Report Builder, what does adding a 'bucket field' to a loyalty report allow an analyst to do?

    Answer: Group members into custom segments like 'Low', 'Medium', 'High' spenders without a formula field

    Bucket fields in Report Builder let analysts categorize numeric or text values into named groups (buckets) on-the-fly without creating formula fields in the schema.

  6. Which Loyalty Management KPI measures how much revenue can be attributed to loyalty program members compared to non-members?

    Answer: Loyalty Program Revenue Lift

    Loyalty Program Revenue Lift compares the purchasing behavior and revenue generated by loyalty members versus non-members to quantify the program's revenue impact.

  7. A CRM Analytics dashboard for Loyalty Management shows a spike in point expirations in March. Which action should an analyst recommend first?

    Answer: Investigate whether a bulk expiration rule triggered in that period

    Before taking action, an analyst should investigate whether a scheduled bulk expiration rule or a configuration change caused the spike.