SL Generation 5

Question 1

What is 'social selling' as a lead generation strategy?

Accepted Answer

Using social media platforms to find, connect with, and engage potential buyers

Answer

Running paid social media ad campaigns to drive traffic

Answer

Selling products directly through a social media shop

Answer

Monitoring competitor social media activity for insights

Question 2

A company notices its lead volume is high but conversion rate is low. What should they investigate first?

Accepted Answer

Evaluate lead quality and whether targeting criteria are attracting the right prospects

Answer

Increase advertising budget to generate even more leads

Answer

Hire more sales representatives to handle the volume

Answer

Reduce the price of the product to improve conversions

Question 3

What is 'sales enablement' and how does it relate to lead generation?

Accepted Answer

Providing the sales team with the tools, content, and training to effectively convert leads

Answer

A marketing tactic for generating more inbound leads

Answer

A system for automating the lead scoring process

Answer

A method for calculating marketing ROI

Question 4

Which of the following best describes 'demand generation' versus 'lead generation'?

Accepted Answer

Demand generation creates awareness and interest in a broad market; lead generation captures specific interested individuals

Answer

Demand generation and lead generation are exactly the same process

Answer

Lead generation focuses on brand building while demand generation captures contact details

Answer

Demand generation only uses paid advertising while lead generation uses organic methods

Question 5

What is the significance of 'lead velocity rate' (LVR) as a sales metric?

Accepted Answer

It tracks the month-over-month growth rate of qualified leads in the pipeline

Answer

It measures the average speed at which sales reps respond to new leads

Answer

It calculates how quickly leads move from MQL to SQL status

Answer

It measures the time between first contact and deal close

Question 6

When a sales rep uses 'personalization' in lead outreach, the primary benefit is:

Accepted Answer

It increases response rates by showing the prospect you understand their specific situation

Answer

It reduces the time spent on each lead

Answer

It allows the rep to contact more leads per day

Answer

It satisfies legal requirements for commercial email

Question 7

Which of the following is an example of a 'pull' lead generation strategy?

Accepted Answer

Creating SEO-optimized blog content that ranks in search results

Answer

Cold emailing a purchased prospect list

Answer

Attending trade shows to collect business cards

Answer

Running outbound call campaigns to target accounts