SL Generation 4

Question 1

Which of the following is an example of outbound lead generation?

Accepted Answer

Cold calling a list of potential prospects

Answer

Cold calling is outbound lead generation because your sales team initiates contact with prospects who have not expressed prior interest.

Question 2

What is the purpose of a 'lead qualification framework' like BANT?

Accepted Answer

To determine whether a prospect has the Budget, Authority, Need, and Timeline to buy

Answer

BANT (Budget, Authority, Need, Timeline) is a framework used to assess whether a prospect is a good fit and ready to move forward.

Question 3

What is a 'sales funnel' in lead generation?

Accepted Answer

A visual model showing how prospects move from awareness to purchase

Answer

A sales funnel represents the journey prospects take from first becoming aware of your product to ultimately making a purchase.

Question 4

Which strategy involves reengaging leads who previously showed interest but went cold?

Accepted Answer

Re-engagement or win-back campaigns

Answer

Re-engagement campaigns use targeted messaging to reawaken interest from leads who previously engaged but stopped responding.

Question 5

What role does a CRM system play in lead generation?

Accepted Answer

It tracks and manages leads, contacts, and interactions throughout the sales process

Answer

A CRM (Customer Relationship Management) system centralizes lead data, tracks interactions, and helps sales teams manage their pipeline.

(SL) Sales Lead Practice Test