SL Conversion 2

Question 1

A prospect has viewed your pricing page three times but hasn't contacted you. What is the most effective next step?

Accepted Answer

Send a personalized email referencing their interest and offering a demo

Answer

Wait for them to reach out on their own

Answer

Immediately call them with a hard close

Answer

Remove them from your pipeline as uninterested

Question 2

Which metric best measures the efficiency of your conversion funnel from lead to closed deal?

Accepted Answer

Lead-to-close conversion rate

Answer

Total number of leads generated

Answer

Average deal size

Answer

Number of sales calls made

Question 3

A prospect says, 'Your price is too high.' Which response best advances conversion?

Accepted Answer

Ask what value they expect for that price and align your solution to it

Answer

Immediately offer a discount

Answer

Apologize and ask what budget they have

Answer

Tell them the price is non-negotiable

Question 4

What does a 'conversion event' typically refer to in a B2B sales context?

Accepted Answer

A prospect taking a desired action such as booking a demo or signing a contract

Answer

A trade show or sales conference

Answer

A team training session on sales techniques

Answer

A product launch announcement

Question 5

Which stage of the sales funnel typically has the lowest conversion rate?

Accepted Answer

Awareness to interest

Answer

Interest to consideration

Answer

Consideration to intent

Answer

Intent to purchase

Question 6

A sales lead has requested a proposal but goes silent after receiving it. What conversion tactic is most appropriate?

Accepted Answer

Send a brief follow-up highlighting one key benefit and asking a specific question

Answer

Send the same proposal again after two weeks

Answer

Escalate immediately to their manager

Answer

Close the opportunity and mark it as lost

Question 7

What is 'social proof' and how does it impact conversion?

Accepted Answer

Using customer testimonials and case studies to build credibility and reduce buyer hesitation

Answer

Monitoring social media for brand mentions

Answer

Sharing company news on LinkedIn to attract leads

Answer

Running paid social media ads to increase pipeline