Prospecting Flashcards
7 cards from real SL practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Prospecting flashcards as text
What is the primary goal of sales prospecting?
Answer: Identify potential customers who may benefit from your product or service
Prospecting aims to identify and qualify potential customers who could benefit from your offering before any selling begins.
Which of the following best describes a 'cold prospect'?
Answer: A potential customer with whom you have had no prior contact
A cold prospect is someone you have never contacted or interacted with before, with no prior awareness of your outreach.
What is an Ideal Customer Profile (ICP) used for in sales prospecting?
Answer: Describing the type of company or person most likely to benefit from your solution
An ICP defines the characteristics of your best-fit customer, helping salespeople focus prospecting efforts on the highest-potential targets.
Which prospecting method involves reaching out to potential customers who have never expressed interest in your product?
Answer: Cold calling
Cold calling means proactively contacting prospects with no prior relationship or expressed interest in your offering.
What is 'warm prospecting' in the context of sales?
Answer: Contacting leads who have shown some level of prior interest or connection to your brand
Warm prospecting involves reaching out to leads who have some prior awareness or connection, which typically improves response rates and conversion.
Which platform is most commonly used for B2B prospecting to identify and connect with professional contacts?
Answer: LinkedIn
LinkedIn is the leading professional network for B2B prospecting, offering access to job titles, company data, and direct messaging capabilities.
What is the purpose of a prospecting cadence?
Answer: To define a structured sequence of outreach touches over a set time period
A prospecting cadence is a planned series of outreach steps — calls, emails, social touches — designed to systematically engage a prospect over time.