Shopify Marketing and SEO Flashcards

Where do you edit a product's SEO title and meta description in Shopify?

Answer: At the bottom of the product page under 'Search engine listing preview'

Each product page has a 'Search engine listing preview' section at the bottom where you can edit SEO title and description.

Which Shopify tool helps you create automated marketing workflows?

Answer: Shopify Flow

Shopify Flow is an automation tool that lets you build workflows triggered by events like new orders or customer behavior.

What is the purpose of UTM parameters in Shopify marketing campaigns?

Answer: To track the source and effectiveness of traffic in analytics

UTM parameters are appended to URLs so analytics tools can identify which campaigns and sources drive traffic.

Which Shopify feature sends branded email campaigns directly from the admin?

Answer: Shopify Email

Shopify Email is the built-in email marketing tool that lets merchants send campaigns to their customer list.

What does 'Google channel' in Shopify allow you to do?

Answer: Sync products with Google Merchant Center and run Google Shopping ads

The Google channel integrates your Shopify store with Google Merchant Center for Shopping listings and ads.

How can you create a discount that applies only to a specific collection in Shopify?

Answer: By creating a discount code and setting 'Applies to' to a specific collection

When creating a discount in Shopify, you can limit it to specific collections using the 'Applies to' setting.