Shopify Marketing and SEO Flashcards

What is the purpose of 'Shopify Markets'?

Answer: Selling to international customers with localized pricing, currency, and language

Shopify Markets enables merchants to sell globally with country-specific pricing, currency, and localized content.

What does 'auto-generated alt text' for product images help with in Shopify?

Answer: Improving image SEO and accessibility for screen readers

Alt text describes images to search engines and assistive technologies, improving both SEO and accessibility.

Which Shopify discount type gives a percentage off the entire order total?

Answer: Order discount

Order discounts apply a fixed amount or percentage off the total cart value rather than individual items.

How does Shopify's 'Audiences' feature help merchants?

Answer: It uses Shopify data to create targeted ad audiences on platforms like Facebook

Shopify Audiences uses purchase data across Shopify's network to build high-intent ad audiences for paid platforms.

What is a Shopify 'gift card' product?

Answer: A prepaid value product that customers can purchase and redeem in your store

Gift cards in Shopify are purchasable products containing store credit that recipients can redeem at checkout.

What does enabling 'password protection' on a Shopify store do?

Answer: Hides the storefront behind a password, useful for pre-launch

Password protection prevents the public from viewing your storefront, commonly used before a store launch.