Shopify Marketing and SEO Flashcards

What is a 'Buy X Get Y' discount type in Shopify?

Answer: A promotion where purchasing a set quantity unlocks a free or discounted item

Buy X Get Y discounts reward customers with a free or discounted item when they purchase a specified quantity.

Which Shopify report would help you identify your best-selling products?

Answer: Sales by product report

The Sales by product report shows revenue and units sold per product, identifying top performers.

What does the 'Online Store > Preferences' section control in Shopify?

Answer: Homepage title, meta description, Google Analytics, and password page settings

Online Store > Preferences manages global SEO settings, Google Analytics ID, and the storefront password.

What is the Shopify 'Blog posts' feature used for?

Answer: Publishing content marketing articles to drive SEO traffic

Shopify's built-in blog allows merchants to publish articles that attract organic search traffic and engage customers.

What is a 'free shipping' threshold discount in Shopify?

Answer: An automatic discount that waives shipping costs when an order reaches a minimum amount

A free shipping threshold automatically removes shipping charges when a cart meets a minimum order value.

Which Shopify tool provides a unified inbox for customer messages from multiple channels?

Answer: Shopify Inbox

Shopify Inbox consolidates customer conversations from chat, email, and social into one place.