Shopify Shopify Marketing and SEO 2 — Questions and Answers
Question 1: What is a 'Buy X Get Y' discount type in Shopify?
- A subscription discount
- A promotion where purchasing a set quantity unlocks a free or discounted item (Correct answer)
- A bulk pricing rule
- A referral reward
Correct answer: A promotion where purchasing a set quantity unlocks a free or discounted item
Buy X Get Y discounts reward customers with a free or discounted item when they purchase a specified quantity.
Question 2: Which Shopify report would help you identify your best-selling products?
- Customer cohort report
- Sales by product report (Correct answer)
- Acquisition report
- Behavior report
Correct answer: Sales by product report
The Sales by product report shows revenue and units sold per product, identifying top performers.
Question 3: What does the 'Online Store > Preferences' section control in Shopify?
- Product variant limits
- Homepage title, meta description, Google Analytics, and password page settings (Correct answer)
- Staff account permissions
- Shipping carrier connections
Correct answer: Homepage title, meta description, Google Analytics, and password page settings
Online Store > Preferences manages global SEO settings, Google Analytics ID, and the storefront password.
Question 4: What is the Shopify 'Blog posts' feature used for?
- Creating product manuals
- Publishing content marketing articles to drive SEO traffic (Correct answer)
- Sending email newsletters
- Managing customer reviews
Correct answer: Publishing content marketing articles to drive SEO traffic
Shopify's built-in blog allows merchants to publish articles that attract organic search traffic and engage customers.
Question 5: What is a 'free shipping' threshold discount in Shopify?
- A discount applied to all shipping carriers
- An automatic discount that waives shipping costs when an order reaches a minimum amount (Correct answer)
- A code customers must enter at checkout
- A subscription perk only
Correct answer: An automatic discount that waives shipping costs when an order reaches a minimum amount
A free shipping threshold automatically removes shipping charges when a cart meets a minimum order value.
Question 6: Which Shopify tool provides a unified inbox for customer messages from multiple channels?
- Shopify Email
- Shopify Inbox (Correct answer)
- Shopify Flow
- Shopify Chat
Correct answer: Shopify Inbox
Shopify Inbox consolidates customer conversations from chat, email, and social into one place.
Shopify Shopify Marketing and SEO 2
What is a 'Buy X Get Y' discount type in Shopify?