SEO Transmission & Drivetrain Systems 3

Question 1

In link building, what is a 'dofollow' link?

Accepted Answer

A link that passes PageRank authority to the destination page

Answer

A dofollow link (the default link type) tells search engine crawlers to follow the link and pass authority (PageRank) to the linked page.

Question 2

Which link building tactic involves creating content that other sites naturally want to reference and cite?

Accepted Answer

Linkable asset / link bait strategy

Answer

Creating linkable assets — such as original research, tools, or comprehensive guides — earns natural backlinks because other publishers find the content worth citing.

Question 3

What does 'anchor text' refer to in SEO link analysis?

Accepted Answer

The visible, clickable text of a hyperlink

Answer

Anchor text is the visible, clickable text of a hyperlink; it provides context to both users and search engines about the linked page's topic.

Question 4

Which Google algorithm update specifically targeted low-quality, spammy link profiles?

Accepted Answer

Penguin

Answer

Google Penguin (launched 2012) devalued sites that engaged in manipulative link schemes and keyword-stuffed anchor text manipulation.

Question 5

What is the primary goal of a 'skyscraper' link building technique?

Accepted Answer

Creating content that improves on existing top-ranked content to attract links pointing to competitors

Answer

The Skyscraper Technique (coined by Brian Dean) involves finding link-worthy content, creating a superior version, and reaching out to sites linking to the original.

SEO Practice Test

SEO Practice Test

SEO Transmission & Drivetrain Systems 3