SEO Off-Page SEO 3

Question 1

Which link building tactic involves creating a free tool or widget that other sites embed with a backlink?

Accepted Answer

Linkable asset / widget bait

Answer

Offering embeddable tools or widgets that require attribution creates a scalable source of natural backlinks.

Question 2

What is the 'skyscraper technique' in off-page SEO?

Accepted Answer

Finding top-ranked content, creating a significantly better version, then outreaching to sites that linked to the original

Answer

Coined by Brian Dean, the skyscraper technique improves on existing popular content to earn backlinks from sites already referencing the topic.

Question 3

A backlink from a site with a Domain Rating (DR) of 85 but completely unrelated to your niche is generally considered:

Accepted Answer

Less effective than a contextually relevant link from a lower DR site in your niche

Answer

Relevance is a key factor; a link from a niche-relevant site often provides stronger topical signals than a high-authority but irrelevant link.

Question 4

What is 'broken link building'?

Accepted Answer

Finding dead outbound links on authoritative pages and pitching your content as a replacement

Answer

Broken link building identifies 404 links on relevant sites and offers your working content as a substitute, providing value to the site owner.

Question 5

Which of the following is an example of a 'white-hat' link building strategy?

Accepted Answer

Publishing original research that journalists naturally cite and link to

Answer

Publishing original data or research earns editorial links naturally, which aligns with Google's quality guidelines.

SEO Practice Test