SEO Off-Page SEO 2

Question 1

What is 'link velocity' in the context of off-page SEO?

Accepted Answer

The rate at which a website acquires new backlinks over time

Answer

Link velocity refers to how quickly a site gains new backlinks; unnatural spikes can trigger Google's spam filters.

Question 2

Which of the following best describes 'co-citation' as an off-page SEO signal?

Accepted Answer

Your brand being mentioned alongside authoritative sources without a direct link

Answer

Co-citation occurs when your brand or URL is mentioned near other trusted entities, helping search engines associate your site with relevant topics.

Question 3

A digital PR campaign earns 50 mentions on news sites but only 10 include a hyperlink. Which statement is most accurate?

Accepted Answer

Unlinked brand mentions can still contribute to off-page authority as co-occurrence signals

Answer

Google's algorithms can interpret unlinked mentions as brand signals, contributing to entity authority even without a clickable link.

Question 4

What is the primary purpose of a 'disavow file' submitted through Google Search Console?

Accepted Answer

To tell Google to ignore specific spammy or toxic backlinks pointing to your site

Answer

The disavow tool lets site owners ask Google to ignore harmful backlinks that could hurt their rankings.

Question 5

Which metric best represents the overall quality and authority passed by a single backlink?

Accepted Answer

Page Authority (PA) or URL Rating (UR) of the linking page

Answer

Metrics like Moz's Page Authority or Ahrefs' URL Rating estimate how much authority a specific page can pass through its outbound links.

SEO Practice Test