SEO Link Building & Off-Page 3

Question 1

What does the Google Disavow Tool allow you to do?

Accepted Answer

Tell Google to ignore specific backlinks when assessing your site

Answer

The Disavow Tool lets site owners submit a file of toxic or spammy backlinks, instructing Google not to count them when evaluating the site's link profile.

Question 2

Which type of content is most likely to earn editorial backlinks naturally?

Accepted Answer

Original research, data studies, or comprehensive industry statistics

Answer

Original data and research are highly citable resources that journalists and bloggers naturally link to when referencing industry statistics.

Question 3

What is 'skyscraper technique' in link building?

Accepted Answer

Finding popular content, creating a significantly better version, then promoting it to linkers

Answer

Coined by Brian Dean, the skyscraper technique involves identifying link-worthy content, producing a superior version, then outreaching to sites already linking to the original.

Question 4

How does the number of linking root domains differ from the total number of backlinks as a metric?

Accepted Answer

Linking root domains counts unique websites, while total backlinks counts all individual link instances including multiples from the same domain

Answer

Linking root domains is a stronger quality signal because it reflects breadth of unique referring sites, whereas one domain can contribute hundreds of total backlinks.

Question 5

What is 'digital PR' in the context of off-page SEO?

Accepted Answer

Earning high-authority editorial backlinks through newsworthy campaigns, data stories, or press releases

Answer

Digital PR combines traditional PR tactics with SEO goals, generating editorial coverage and high-DA backlinks from media outlets through compelling stories or research.

SEO Practice Test

SEO Practice Test

SEO Link Building & Off-Page 3