SEO Link Building & Off-Page 2

Question 1

What does 'link velocity' refer to in SEO?

Accepted Answer

The rate at which a site acquires new backlinks over time

Answer

Link velocity measures how quickly a website gains new backlinks, and an unnaturally sudden spike can trigger Google's spam filters.

Question 2

Which of the following is an example of a 'nofollow' use case as intended by Google?

Accepted Answer

Paid sponsored links in a blog post

Answer

Google's guidelines require that paid or sponsored links use the rel='sponsored' or rel='nofollow' attribute to avoid passing PageRank artificially.

Question 3

What is the primary SEO risk of participating in a private blog network (PBN)?

Accepted Answer

Manual or algorithmic penalty for unnatural link schemes

Answer

PBNs violate Google's Webmaster Guidelines as a link scheme and can result in a manual action or algorithmic penalty that tanks rankings.

Question 4

In the context of link building, what is 'broken link building'?

Accepted Answer

Finding dead external links on other sites and suggesting your content as a replacement

Answer

Broken link building involves identifying dead links on third-party pages and pitching your relevant content as a replacement, benefiting both parties.

Question 5

Which metric best indicates the quality of a linking domain's overall authority?

Accepted Answer

Domain Rating (DR) or Domain Authority (DA)

Answer

Domain Rating (Ahrefs) and Domain Authority (Moz) are composite scores that estimate a domain's overall backlink strength and authority.

SEO Practice Test

SEO Practice Test

SEO Link Building & Off-Page 2