SEO Link Building 5

Question 1

What is 'HARO' and how is it used for link building?

Accepted Answer

A service connecting journalists seeking expert sources with people who can provide quotes, often resulting in editorial backlinks

Answer

HARO (Help a Reporter Out) connects journalists with expert sources; by providing valuable quotes, you can earn editorial backlinks from authoritative news and media sites.

Question 2

What does 'link equity' (sometimes called 'link juice') refer to?

Accepted Answer

The SEO value or authority passed from one page to another through a hyperlink

Answer

Link equity is the ranking power or authority that flows from one page to another via a hyperlink, originally described by Google as PageRank.

Question 3

How does a 301 redirect affect the link equity of backlinks pointing to the old URL?

Accepted Answer

It passes most of the link equity to the new destination URL

Answer

A 301 (permanent) redirect passes the majority of link equity from the old URL to the new destination, making it the preferred redirect type for SEO.

Question 4

What is 'parasite SEO' in the context of link building?

Accepted Answer

Ranking content on a high-authority third-party platform to siphon its domain authority

Answer

Parasite SEO involves publishing content on established high-authority platforms (like Medium or LinkedIn) to leverage their domain authority for rankings, rather than building authority for your own domain.

Question 5

What is the purpose of using the Google Search Console 'Links' report?

Accepted Answer

To view which external sites link to your pages and your most-linked content

Answer

The Links report in Google Search Console shows your top linking sites, top linked pages, and the most common anchor text used in external backlinks to your site.

SEO Practice Test

SEO Practice Test

SEO Link Building 5