SEO Link Building 4

Question 1

What is 'link reclamation' in SEO?

Accepted Answer

Recovering lost or broken backlinks that previously pointed to your pages

Answer

Link reclamation is the process of finding and fixing lost backlinks, such as those pointing to deleted or redirected pages, to recover their SEO value.

Question 2

Which scenario is the clearest example of a 'reciprocal link scheme' that violates Google guidelines?

Accepted Answer

Site A and Site B agreeing to exchange links solely to manipulate PageRank

Answer

Google's guidelines specifically warn against excessive reciprocal linking done purely for ranking manipulation rather than for editorial reasons.

Question 3

What role does 'topical relevance' play in evaluating a backlink's quality?

Accepted Answer

A link from a topically related site passes more contextual authority than one from an unrelated site

Answer

A backlink from a site covering the same or closely related topics is considered more authoritative and relevant by Google than a link from an unrelated niche.

Question 4

What is a 'resource page' link building strategy?

Accepted Answer

Finding pages that curate helpful links for a topic and getting your content listed on them

Answer

Resource page link building involves identifying curated 'best resources' pages in your niche and pitching your content as a worthy addition to the list.

Question 5

What does Google's Penguin algorithm primarily target?

Accepted Answer

Unnatural, manipulative, or spammy backlink profiles

Answer

Google's Penguin algorithm (now baked into the core algorithm) specifically targets manipulative link building practices such as link schemes and spam backlinks.

SEO Practice Test

SEO Practice Test

SEO Link Building 4