SEO Keyword Research & Analysis 2

Question 1

What does 'keyword cannibalization' mean in SEO?

Accepted Answer

Two pages on the same site compete for the same keyword

Answer

Keyword cannibalization occurs when multiple pages on your own site target the same keyword, causing them to compete against each other in search results.

Question 2

Which metric best indicates how difficult it will be to rank for a keyword?

Accepted Answer

Keyword Difficulty (KD) score

Answer

Keyword Difficulty (KD) score estimates how hard it is to rank on page one, typically based on the authority of pages already ranking for that term.

Question 3

A user searching 'how does photosynthesis work' is demonstrating which type of search intent?

Accepted Answer

Informational

Answer

Informational intent describes searches where the user seeks to learn something, like understanding how a process works.

Question 4

What is a 'seed keyword' in the context of keyword research?

Accepted Answer

A broad, short-tail term used as a starting point to discover related keywords

Answer

A seed keyword is a broad base term you enter into keyword research tools to generate a larger list of related and long-tail keyword ideas.

Question 5

Which tool is native to Google and provides keyword ideas along with average monthly search volume?

Accepted Answer

Google Keyword Planner

Answer

Google Keyword Planner is Google's free tool (within Google Ads) that provides keyword suggestions and search volume data.

SEO Practice Test

SEO Practice Test

SEO Keyword Research & Analysis 2