SEO Keyword Research 5

Question 1

What is 'negative keyword research' primarily used for in SEO and PPC?

Accepted Answer

Excluding irrelevant search queries from triggering your ads to improve targeting efficiency

Answer

Negative keywords in PPC campaigns prevent your ads from showing for irrelevant queries, reducing wasted spend and improving campaign relevance.

Question 2

When evaluating keywords for an e-commerce site, which intent type should be prioritized for product pages?

Accepted Answer

Transactional intent

Answer

Transactional intent keywords (e.g., 'buy running shoes online') indicate users ready to make a purchase and are best matched to product and checkout pages.

Question 3

What is 'LSI keywords' (Latent Semantic Indexing) and how are they used in content?

Accepted Answer

Semantically related words and phrases that help search engines understand page context

Answer

LSI keywords are conceptually related terms that provide context to search engines about your content's topic, improving topical relevance without keyword stuffing.

Question 4

Which strategy is most effective for a new website with low domain authority when selecting keywords?

Accepted Answer

Prioritize low-competition, long-tail keywords to gain early rankings

Answer

New sites lack the authority to compete for high-difficulty terms, so targeting low-competition long-tail keywords allows them to rank, drive traffic, and build momentum.

Question 5

What does 'keyword ranking position' refer to?

Accepted Answer

The spot in organic search results where a page appears for a given keyword

Answer

Keyword ranking position indicates where your page appears in organic search results for a specific query, with position 1 being the top result.

SEO Practice Test

SEO Practice Test

SEO Keyword Research 5