SEO Fundamentals & Techniques 3

Question 1

In SEO, what is 'keyword cannibalization'?

Accepted Answer

Multiple pages on the same site competing for the same keyword

Answer

Keyword cannibalization occurs when multiple pages on the same domain target the same or very similar keywords, splitting ranking signals and confusing search engines.

Question 2

What is the recommended maximum character length for a meta description to avoid truncation in most SERPs?

Accepted Answer

155–160 characters

Answer

Meta descriptions around 155–160 characters display fully in most desktop search results before Google truncates them with an ellipsis.

Question 3

Which ranking factor does Google's PageRank algorithm primarily measure?

Accepted Answer

The quantity and quality of inbound links to a page

Answer

PageRank measures the authority of a page based on the number and quality of other pages linking to it, treating links as 'votes.'

Question 4

What is a 'featured snippet' in Google Search?

Accepted Answer

A highlighted answer box pulled from a webpage and shown at the top of organic results

Answer

Featured snippets (also called 'position zero') display a direct answer extracted from a webpage above the standard organic listings.

Question 5

Which of the following best describes 'thin content' in SEO terms?

Accepted Answer

Pages with little or no unique value to searchers

Answer

Thin content refers to pages that offer minimal or no original value—such as duplicate pages, doorway pages, or auto-generated content—which Google may penalize.

SEO Practice Test

SEO Practice Test

SEO Fundamentals & Techniques 3