SEO Fundamentals & Techniques 2 — Questions and Answers
Question 1: Which HTTP status code indicates a permanent redirect that passes full link equity to the destination URL?
- 302 Found
- 301 Moved Permanently (Correct answer)
- 304 Not Modified
- 307 Temporary Redirect
Correct answer: 301 Moved Permanently
A 301 redirect signals a permanent move and transfers nearly all link equity (PageRank) to the destination URL.
Question 2: What does the term 'crawl budget' refer to in SEO?
- The financial cost of running a site audit
- The number of pages Googlebot will crawl on a site within a given timeframe (Correct answer)
- The keyword spend allocated for organic campaigns
- The number of backlinks a site can earn per month
Correct answer: The number of pages Googlebot will crawl on a site within a given timeframe
Crawl budget is the number of URLs Googlebot fetches and indexes from a site within a set period, influenced by crawl rate and demand.
Question 3: Which on-page element has the greatest direct influence on a page's title in Google Search results snippets?
- H1 tag
- Meta description
- Title tag (Correct answer)
- Alt text
Correct answer: Title tag
The <title> tag is the primary source Google uses to generate the blue clickable headline in search result snippets.
Question 4: What is the primary purpose of an XML sitemap?
- To improve page load speed
- To help search engines discover and prioritize pages on a site (Correct answer)
- To block certain pages from being indexed
- To display site navigation to visitors
Correct answer: To help search engines discover and prioritize pages on a site
An XML sitemap lists URLs so search engine crawlers can efficiently discover and schedule pages for indexing.
Question 5: Which canonical tag implementation correctly tells Google the preferred version of a duplicate page?
- <meta name='canonical' content='https://example.com/page/'>
- <link rel='canonical' href='https://example.com/page/'> (Correct answer)
- <link rel='preferred' href='https://example.com/page/'>
- <canonical>https://example.com/page/</canonical>
Correct answer: <link rel='canonical' href='https://example.com/page/'>
The correct syntax is <link rel='canonical' href='URL'> placed in the <head> section of the HTML document.
Question 6: What does 'E-E-A-T' stand for in Google's Search Quality Evaluator Guidelines?
- Engagement, Efficiency, Authority, Trust
- Experience, Expertise, Authoritativeness, Trustworthiness (Correct answer)
- Exposure, Equity, Analytics, Traffic
- Earnings, Engagement, Audience, Targeting
Correct answer: Experience, Expertise, Authoritativeness, Trustworthiness
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) are quality signals Google raters use to evaluate content quality.
Question 7: Which tool is used to submit a sitemap directly to Google and monitor crawl errors?
- Google Analytics
- Google Tag Manager
- Google Search Console (Correct answer)
- Google Ads Keyword Planner
Correct answer: Google Search Console
Google Search Console allows webmasters to submit sitemaps, check indexing status, and review crawl errors reported by Googlebot.
SEO Fundamentals & Techniques 2
Which HTTP status code indicates a permanent redirect that passes full link equity to the destination URL?