SEO Content Strategy 2

Question 1

What is 'content cannibalization' in SEO?

Accepted Answer

When two pages on the same site compete for the same keyword

Answer

Content cannibalization occurs when multiple pages on your own site target the same keyword, splitting ranking signals and confusing search engines about which page to rank.

Question 2

Which content format typically earns the most backlinks according to SEO research?

Accepted Answer

Original research and data studies

Answer

Original research, surveys, and data studies earn the most backlinks because other sites cite them as sources, making them highly linkable assets.

Question 3

What is a 'content hub' in SEO strategy?

Accepted Answer

A central pillar page linked to multiple related cluster pages

Answer

A content hub is a pillar page covering a broad topic with links to cluster pages that dive deeper into related subtopics, establishing topical authority.

Question 4

What does 'search intent' refer to in content strategy?

Accepted Answer

The underlying goal or purpose behind a user's search query

Answer

Search intent is the underlying reason why someone performs a search — whether informational, navigational, commercial, or transactional — and content must match this intent to rank.

Question 5

What is the primary SEO benefit of updating and refreshing old content?

Accepted Answer

It can recover or improve rankings by signaling freshness and fixing outdated information

Answer

Refreshing old content signals recency to Google, fixes outdated facts, and can recover lost rankings — often faster than creating brand new pages.

SEO Practice Test

SEO Practice Test

SEO Content Strategy 2