Link Building & Off-Page Flashcards
7 cards from real SEO practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Link Building & Off-Page flashcards as text
What does the Google Disavow Tool allow you to do?
Answer: Tell Google to ignore specific backlinks when assessing your site
The Disavow Tool lets site owners submit a file of toxic or spammy backlinks, instructing Google not to count them when evaluating the site's link profile.
Which type of content is most likely to earn editorial backlinks naturally?
Answer: Original research, data studies, or comprehensive industry statistics
Original data and research are highly citable resources that journalists and bloggers naturally link to when referencing industry statistics.
What is 'skyscraper technique' in link building?
Answer: Finding popular content, creating a significantly better version, then promoting it to linkers
Coined by Brian Dean, the skyscraper technique involves identifying link-worthy content, producing a superior version, then outreaching to sites already linking to the original.
How does the number of linking root domains differ from the total number of backlinks as a metric?
Answer: Linking root domains counts unique websites, while total backlinks counts all individual link instances including multiples from the same domain
Linking root domains is a stronger quality signal because it reflects breadth of unique referring sites, whereas one domain can contribute hundreds of total backlinks.
What is 'digital PR' in the context of off-page SEO?
Answer: Earning high-authority editorial backlinks through newsworthy campaigns, data stories, or press releases
Digital PR combines traditional PR tactics with SEO goals, generating editorial coverage and high-DA backlinks from media outlets through compelling stories or research.
Which Google algorithm update specifically targeted manipulative link building practices?
Answer: Penguin
Google Penguin, first launched in 2012 and now integrated in real-time into the core algorithm, targets spammy links and over-optimized anchor text.
What is a 'resource page' link building strategy?
Answer: Identifying curated 'useful links' pages in your niche and pitching your content for inclusion
Resource page link building targets pages that curate helpful links for a topic; if your content fits, a targeted outreach pitch can earn a high-quality editorial placement.