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Link Building Flashcards

7 cards from real SEO practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Link Building flashcards as text

  1. What is 'HARO' and how is it used for link building?

    Answer: A service connecting journalists seeking expert sources with people who can provide quotes, often resulting in editorial backlinks

    HARO (Help a Reporter Out) connects journalists with expert sources; by providing valuable quotes, you can earn editorial backlinks from authoritative news and media sites.

  2. What does 'link equity' (sometimes called 'link juice') refer to?

    Answer: The SEO value or authority passed from one page to another through a hyperlink

    Link equity is the ranking power or authority that flows from one page to another via a hyperlink, originally described by Google as PageRank.

  3. How does a 301 redirect affect the link equity of backlinks pointing to the old URL?

    Answer: It passes most of the link equity to the new destination URL

    A 301 (permanent) redirect passes the majority of link equity from the old URL to the new destination, making it the preferred redirect type for SEO.

  4. What is 'parasite SEO' in the context of link building?

    Answer: Ranking content on a high-authority third-party platform to siphon its domain authority

    Parasite SEO involves publishing content on established high-authority platforms (like Medium or LinkedIn) to leverage their domain authority for rankings, rather than building authority for your own domain.

  5. What is the purpose of using the Google Search Console 'Links' report?

    Answer: To view which external sites link to your pages and your most-linked content

    The Links report in Google Search Console shows your top linking sites, top linked pages, and the most common anchor text used in external backlinks to your site.

  6. Why might building links to 'inner pages' be more strategically valuable than only building links to a homepage?

    Answer: Inner pages targeting specific keywords benefit directly, and their authority flows up to the homepage as well

    Building links directly to inner pages boosts their individual rankings for target keywords while also contributing to overall domain authority through internal link flow.

  7. What is a 'brand mention' signal and how can it benefit link building efforts?

    Answer: An unlinked reference to your brand that can be converted into a backlink via outreach

    Unlinked brand mentions are instances where someone references your brand without hyperlinking to you; outreaching to ask for a link converts these into actual backlinks.