Keyword Research Flashcards

What does 'keyword difficulty' measure in SEO tools like Ahrefs or Semrush?

Answer: How hard it is to rank on page one for a keyword

Keyword difficulty estimates how competitive a keyword is to rank for organically, typically based on the authority of pages currently ranking.

Which metric best represents the estimated number of times a keyword is searched per month?

Answer: Search volume

Search volume is the average number of monthly searches for a given keyword in a specific location and time period.

A keyword with high search volume and high difficulty is generally best suited for:

Answer: Sites with established authority and strong backlink profiles

High-difficulty keywords require strong domain authority and many quality backlinks to compete effectively.

What is a 'seed keyword' in the context of keyword research?

Answer: A broad, short term used as a starting point to generate more keyword ideas

A seed keyword is a short, general term that forms the foundation of your research and helps you discover related, more specific keywords.

Which tool is natively provided by Google to help with keyword research and search volume estimates?

Answer: Google Keyword Planner

Google Keyword Planner is a free tool within Google Ads that provides keyword ideas, search volume ranges, and competition data.

What is 'keyword cannibalization'?

Answer: Multiple pages on the same site competing for the same keyword

Keyword cannibalization occurs when multiple pages on your site target the same keyword, causing them to compete against each other and dilute ranking potential.

Which of the following best describes a 'navigational' search intent keyword?

Answer: 'Nike official website'

Navigational intent means the user wants to reach a specific website or page, such as searching for a brand name to find their site.