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Fundamentals & Techniques Flashcards

7 cards from real SEO practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

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  1. What is 'schema markup' primarily used for in SEO?

    Answer: Providing structured data that helps search engines understand page content and generate rich results

    Schema markup (structured data using Schema.org vocabulary) helps search engines parse page content semantically and can trigger rich results like star ratings or FAQs in SERPs.

  2. Which metric measures the percentage of sessions where a user leaves after viewing only one page?

    Answer: Bounce rate

    Bounce rate measures the percentage of single-page sessions where the user left without interacting with or navigating to another page on the site.

  3. What is the difference between 'dofollow' and 'nofollow' links?

    Answer: Dofollow links pass PageRank; nofollow links include a directive telling search engines not to pass link equity

    A nofollow link contains rel='nofollow', signaling to search engines not to pass PageRank, while dofollow links (the default) pass link authority.

  4. Which of the following best describes 'long-tail keywords'?

    Answer: Specific, multi-word phrases with lower search volume but higher conversion intent

    Long-tail keywords are longer, more specific phrases (e.g., 'best running shoes for flat feet women') that have lower volume but attract highly targeted traffic.

  5. What is the primary SEO benefit of using HTTPS instead of HTTP?

    Answer: HTTPS is a confirmed Google ranking signal and improves user trust and security

    Google confirmed HTTPS as a lightweight ranking signal in 2014, and secure connections also improve user trust, reduce bounce rates, and protect data.

  6. What does 'Core Web Vitals' measure?

    Answer: User experience metrics including loading performance, interactivity, and visual stability

    Core Web Vitals (LCP, INP, CLS) are Google's user experience metrics that measure loading speed, interaction responsiveness, and visual layout stability.

  7. In technical SEO, what does a 'robots.txt' file do?

    Answer: It provides directives to search engine bots about which pages or directories to crawl or avoid

    The robots.txt file uses the Robots Exclusion Protocol to instruct crawlers which URLs they are allowed or disallowed from accessing on the server.