Fundamentals & Techniques Flashcards

In SEO, what is 'keyword cannibalization'?

Answer: Multiple pages on the same site competing for the same keyword

Keyword cannibalization occurs when multiple pages on the same domain target the same or very similar keywords, splitting ranking signals and confusing search engines.

What is the recommended maximum character length for a meta description to avoid truncation in most SERPs?

Answer: 155–160 characters

Meta descriptions around 155–160 characters display fully in most desktop search results before Google truncates them with an ellipsis.

Which ranking factor does Google's PageRank algorithm primarily measure?

Answer: The quantity and quality of inbound links to a page

PageRank measures the authority of a page based on the number and quality of other pages linking to it, treating links as 'votes.'

What is a 'featured snippet' in Google Search?

Answer: A highlighted answer box pulled from a webpage and shown at the top of organic results

Featured snippets (also called 'position zero') display a direct answer extracted from a webpage above the standard organic listings.

Which of the following best describes 'thin content' in SEO terms?

Answer: Pages with little or no unique value to searchers

Thin content refers to pages that offer minimal or no original value—such as duplicate pages, doorway pages, or auto-generated content—which Google may penalize.

What does 'disavow' mean in the context of Google Search Console?

Answer: Asking Google to ignore specific low-quality backlinks pointing to your site

The Google Disavow Tool allows site owners to ask Google not to count specific toxic or spammy backlinks when evaluating their site.

Which of the following is an example of a 'white-hat' SEO technique?

Answer: Creating high-quality, original content that earns natural backlinks

White-hat SEO involves ethical practices aligned with search engine guidelines, such as producing authoritative content that naturally attracts links.