Content Strategy Flashcards
7 cards from real SEO practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Content Strategy flashcards as text
What is the 'skyscraper technique' in content strategy?
Answer: Finding top-ranking content, creating something better, then promoting it to earn backlinks
The skyscraper technique, coined by Brian Dean, involves finding high-performing content in your niche, creating a superior version, then outreaching to sites that link to the original.
Which metric best indicates that your content matches user search intent?
Answer: Low bounce rate combined with high time on page
Low bounce rate and high time on page together suggest users found what they were looking for, indicating strong alignment between content and search intent.
What is 'E-E-A-T' in Google's content quality guidelines?
Answer: Experience, Expertise, Authoritativeness, Trustworthiness
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness — Google's quality rater framework for evaluating content credibility.
What is a 'content gap' analysis used for in SEO?
Answer: Identifying topics competitors rank for that your site doesn't cover
Content gap analysis compares your site's keyword rankings against competitors to uncover topics they rank for that you haven't addressed, revealing content opportunities.
In the context of content strategy, what does 'topical authority' mean?
Answer: Being recognized by search engines as a comprehensive, trustworthy source on a subject
Topical authority means comprehensively covering a subject area so thoroughly that search engines trust your site as an expert source, improving rankings across related queries.
What is the best practice for handling seasonal content that is only relevant once a year?
Answer: Keep the URL live year-round and update it before each season
Keeping seasonal content URLs live and updating them annually preserves accumulated link equity, historical rankings, and allows early crawling ahead of the season.
What is 'content velocity' in SEO strategy?
Answer: The rate at which new content is published on a site
Content velocity refers to the pace of content publication, with consistent publishing helping search engines crawl the site more frequently and signaling an active, authoritative site.