SEO Test 5
The acronym for Google's SERP is.
Correct answer:
Search engine results page
The weight of _____________ is higher.
Correct answer:
Outbound links
Who is the leader of Google's web spam team?
Correct answer:
Matt Cutts
What does UTM stand for in marketing?
Explanation:
Urchin Tracking Module (UTM) parameters are five types of URL parameters used by marketers to track the efficacy of online marketing campaigns across traffic sources and publishing medium. They were developed by Google Analytics' predecessor Urchin, and as a result, Google Analytics supports them out-of-the-box. The UTM parameters of a URL identify the traffic-referring campaign.
Define SEO.
Explanation:
Although SEO ultimately increases website traffic, it could take some time. Consequently, it is the process of enhancing your website's visibility through search engines.
How do search engines handle linking strategies, such as paying for links to your website?
Explanation:
Both the ability to track your payments and the ability to track every website that purchases links are limitations of search engines like Google and Bing. Although linking schemes are occasionally seen as standard practice, search engines do make an effort to combat them by providing more weight (or authority) to connections from reliable websites.
What is the "special recipe" for making websites show up in searches?
Explanation:
A website is evaluated by the algorithm based on its "secret recipe" and then ranked in search results.
What criteria must a website meet to qualify as a Reputable Site?
Explanation:
In the viewpoint of search engines, each of these responses takes reputation into consideration.
What is the ideal term to use to connect to a website that sells pizza in Toronto if I wanted to recommend it on my website?
Explanation:
Pizza Place and restaurants in Toronto are both acceptable choices, but none will help you fully maximize the link. On the other hand, individuals would genuinely search for "best pizza in Toronto" on a search engine. No one is really helped by clicking here.
What components of a search algorithm are there?
Explanation:
Words Matter, Titles Matter, Links Matter, Words in Links and Reputation Matters.
What is the optimum word count for content on a website?
Explanation:
60% of all users check their email - while 49% use a search engine