SEO Test 4

Question 1

True or false: Google's ranking algorithm does not take link equity into account, and the order of search results is unaffected.

Accepted Answer

False

Answer

True

Question 2

True or false: In Google Queries and Answers, businesses can post their own questions and responses.

Accepted Answer

True

Answer

False

Question 3

Which of the following key phrases is associated with sitelinks in SERP?

Accepted Answer

Brand

Answer

Generic

Answer

Generic and Brand

Answer

None of the above

Question 4

This is a measure to gauge the level of advertising strength or visibility for a specific brand or product.

Accepted Answer

Share of voice

Answer

Conversions

Answer

Click-through rate

Answer

Search visibility

Question 5

These can affect CTR and push organic results further down the page.

Accepted Answer

All of the above

Answer

Images

Answer

Ads

Answer

Featured snippets

Question 6

What are Alt tags used for?

Accepted Answer

When there no text in the image

Answer

When we have pdf page

Answer

For flash website

Answer

None of the above

Question 7

Which of these must be considered when evaluating the effectiveness of a new link?

Accepted Answer

It can take time for a new, valuable link to trigger an increase in SERP rank

Answer

Links from sites with low Domain Authority will have no effect on SERP rankings

Answer

Sites that are already on the first page of search results will increase in rank more easily

Answer

All of the above

Question 8

What URL leads to your website?

Accepted Answer

Back links

Answer

Internal links

Answer

Outbound links

Question 9

What does PR, as indicated by a search engine, mean?

Accepted Answer

Page Rank

Answer

Press Release

Answer

Press Release and Page Rank

Answer

None of the above

Question 10

What is the typical meta description character count?

Accepted Answer

100

Answer

200

Answer

120

Answer

170