SEO Test 4
True or false: Google's ranking algorithm does not take link equity into account, and the order of search results is unaffected.
Explanation:
Link equity affects how your page ranks in the SERPs and is taken into account by Google's algorithms.
True or false: In Google Queries and Answers, businesses can post their own questions and responses.
Explanation:
In Google Inquiries and Answers, companies can pose and respond to their own questions.
Which of the following key phrases is associated with sitelinks in SERP?
Correct answer:
Brand
This is a measure to gauge the level of advertising strength or visibility for a specific brand or product.
Explanation:
Share of voice enables you to assess the strength of your brand's presence in advertisements and on SERPs.
These can affect CTR and push organic results further down the page.
Explanation:
The SERPs' presentation of organic results is influenced by ads, featured snippets, and images, which may have an impact on organic CTR.
What are Alt tags used for?
Explanation:
An alt tag's function is to describe an image's content. If you operate a home repair business, for instance, you may post a photo of a damaged property on your website. That image's alt tag might read, "House destroyed by fallen tree," for example.
Which of these must be considered when evaluating the effectiveness of a new link?
Explanation:
It could take some time for new, worthwhile links to improve your rankings.
What URL leads to your website?
Explanation:
Backlinks are connections between pages on different websites. Your site has a backlink from the person who links to it. When you connect to another website, you are giving them a backlink.
What does PR, as indicated by a search engine, mean?
Correct answer:
Page Rank
What is the typical meta description character count?
Correct answer:
100
How can Panda be recovered from?
Explanation:
Panda is an algorithm designed to assess the quality of content. Google adamantly claims that Panda does not include duplicate content, and as Panda is an algorithm, there is no point in requesting a reconsideration.