SEO Test 2

Question 1

You can get this information for free from other sources.

Accepted Answer

Earned media

Answer

Owned media

Answer

Guest posting

Answer

Affiliate content

Question 2

In content marketing, there are typically three methods of promotion:

Accepted Answer

Paid, earned, & owned

Answer

Online, offline, & word-of-mouth

Answer

Paid, organic, & earned

Answer

Ads, social media, & CTAs

Question 3

What information should be included in reports about problems that haven't yet been fixed?

Accepted Answer

A timeline of expected progress by prioritization

Answer

Don't report on issues that haven't been fixed

Answer

The technical details around the issue

Answer

A detailed explanation of why the issue hasn't been fixed yet

Question 4

You can use Google Analytics to monitor Google Posts activity by:

Accepted Answer

UTM codes

Answer

Justifications

Answer

301 redirects

Answer

Short names

Question 5

It is advised as a best practice that you surface and support your key pages by:

Accepted Answer

All of the above

Answer

Breadcrumbs

Answer

Navigation

Answer

URL structure

Question 6

True or false: You should have a single complete page on a topic rather than different pages for each keyword variation.

Accepted Answer

True

Answer

False

Question 7

Which of the ensuing on-page elements can boost your chances of being included in a featured snippet?

Accepted Answer

H2 tag

Answer

H1 tag

Answer

Length of content

Answer

Meta keywords

Question 8

True or false: Normally, you anticipate and desire to rank better for phrases that include your brand name.

Accepted Answer

True

Answer

False

Question 9

When someone conducts a ______ search, they often want to get to a specific website, such Instagram or the Ikea homepage.

Accepted Answer

Navigational

Answer

Transactional

Answer

Informational

Answer

None of the above

Question 10

If your Google My Business dashboard contains more than 100 listings, Google stops:

Accepted Answer

Sending you review notifications.

Answer

Users from suggesting edits to your listings

Answer

Showing your listings on Google Maps

Answer

Charging you for Ads