Practice Test GeeksSEM - Search Engine Marketing Practice Test
← All SEM Flashcard Decks

Performance Analytics Flashcards

7 cards from real SEM practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Performance Analytics flashcards as text

  1. What is 'Assisted Conversion' in Google Analytics multi-channel funnel reports?

    Answer: Any channel that appeared in the conversion path but was not the final interaction

    Assisted conversions count how many times a channel appeared anywhere in a conversion path except as the final interaction before the goal.

  2. Which metric should an e-commerce advertiser prioritize when evaluating campaign profitability at scale?

    Answer: Return on Ad Spend (ROAS)

    ROAS directly measures revenue generated per dollar of ad spend, making it the clearest indicator of whether campaigns are profitable at scale.

  3. An advertiser sets a Target CPA of $50 but their actual CPA is averaging $80. What should they investigate first?

    Answer: Check if the target is achievable given current conversion rate and average CPC

    If the math doesn't support the target (e.g., CVR × avg CPC can't reach $50 CPA), the target is unrealistic and should be adjusted based on historical data.

  4. What does 'Bounce Rate' indicate when analyzed alongside SEM campaign data?

    Answer: The percentage of single-page sessions where users left without further interaction

    Bounce rate measures single-page sessions — high bounce rate from SEM traffic may indicate a landing page relevance or experience problem.

  5. Which practice is recommended to reduce 'data sampling' issues when analyzing large datasets in Google Analytics?

    Answer: Use shorter date ranges or apply secondary dimensions sparingly

    Sampling occurs in GA when queries exceed thresholds; reducing the date range or limiting dimensions decreases the data volume processed and avoids sampling.

  6. A Search campaign's impression share is 40% with Lost IS (Rank) at 50%. What is the most effective lever to improve impression share?

    Answer: Improve Quality Score and/or raise bids to improve Ad Rank

    Lost IS (Rank) means impressions are being lost due to low Ad Rank, which is improved by raising bids or improving Quality Score components.

  7. What is the key difference between 'Clicks' and 'Sessions' when comparing Google Ads and Google Analytics data?

    Answer: One click can result in zero sessions (if the page fails to load) or multiple sessions (after midnight crossover)

    A click may not produce a session if the page fails to load or the user exits instantly, and one click near midnight can split into two sessions across days.