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Keyword Research and Strategy Flashcards

7 cards from real SEM practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Keyword Research and Strategy flashcards as text

  1. What does 'keyword cannibalization' mean in SEM?

    Answer: Multiple pages on your site targeting the same keyword, splitting Quality Score and traffic

    Keyword cannibalization occurs when multiple pages target identical or very similar keywords, causing them to compete against each other and dilute overall performance.

  2. A search query with 'buy,' a brand name, and a model number most likely indicates which stage of the buying funnel?

    Answer: Decision/Purchase

    Transactional modifiers like 'buy' combined with specific product identifiers signal high purchase intent at the bottom of the funnel.

  3. Which metric best measures how often your ad appears relative to the total eligible impressions in an auction?

    Answer: Impression Share

    Impression Share shows the percentage of eligible impressions your ads received versus the total available, indicating how much opportunity remains.

  4. When should you use an 'exact match' keyword type instead of 'phrase match'?

    Answer: When you need tight control over which specific queries trigger your ad

    Exact match restricts triggering to queries that match the keyword's meaning very closely, giving advertisers precise control over traffic quality.

  5. What is a 'seed keyword' in the context of keyword research?

    Answer: A broad, foundational term used as a starting point to discover related keywords

    Seed keywords are short, core terms that represent your product or service and serve as the foundation for expanding into longer, more specific keyword lists.

  6. Which of the following is NOT a factor Google Keyword Planner uses to estimate search volume?

    Answer: Advertiser's account Quality Score

    Google Keyword Planner estimates are based on historical search data segmented by location, time, and device—not an individual advertiser's Quality Score.

  7. What is the primary purpose of grouping keywords into tightly themed ad groups?

    Answer: To improve ad relevance and Quality Score by aligning keywords, ads, and landing pages

    Tight ad groups ensure that ads and landing pages are highly relevant to the keywords within them, boosting Quality Score and lowering CPC.