Sell My House Marketing Your Home for Sale 3

Question 1

What is 'targeted digital advertising' used for in home sales marketing?

Accepted Answer

Running online ads aimed at buyers matching specific demographics and location criteria

Answer

Sending physical mailers to every household in the US

Answer

Placing ads in local newspapers only

Answer

Advertising exclusively on the seller's personal social media page

Question 2

What is the main purpose of professional home staging photos compared to standard listing photos?

Accepted Answer

They help buyers visualize the space with furniture and decor, making rooms appear larger and more appealing

Answer

They are legally required in most US states

Answer

They are only used for luxury homes priced above $2 million

Answer

They replace the need for a virtual tour

Question 3

A seller's agent suggests creating a property website (single-property website) for a listing. What is the PRIMARY advantage of this?

Accepted Answer

It provides a dedicated URL with full photos, video, and details that can be shared easily in marketing materials

Answer

It replaces the MLS listing entirely

Answer

It allows buyers to make offers directly without an agent

Answer

It automatically submits the home to every local newspaper

Question 4

What does 'days on market' (DOM) signal to potential buyers when it is unusually high?

Accepted Answer

There may be a problem with the home's price, condition, or marketing

Answer

The home is newly renovated

Answer

The seller is offering exceptional seller concessions

Answer

The home is in a very competitive market

Question 5

Which of the following best practices should sellers follow when preparing for listing photos?

Accepted Answer

Declutter, deep-clean, and remove personal items so buyers can envision themselves in the home

Answer

Leave personal photos and family memorabilia prominently displayed

Answer

Fill every shelf and surface with decorative objects

Answer

Turn off all lights to save electricity during the photoshoot

Question 6

What is the recommended approach for pricing a home within marketing materials to attract the widest range of online search results?

Accepted Answer

Price it just below a round number threshold, such as $499,900 instead of $500,000

Answer

Price it at an odd number like $347,213 for uniqueness

Answer

Always price it at exactly a round number like $500,000

Answer

List no price and ask buyers to make offers

Question 7

What information should ALWAYS be included in a home's printed marketing flyer or brochure?

Accepted Answer

Key features, price, square footage, contact information, and a QR code linking to more photos

Answer

The seller's personal mortgage balance

Answer

The agent's full commission rate

Answer

The names of all previous owners of the property