SBA Marketing Techniques & Customer Relations 5

Question 1

A business creates a loyalty program that rewards customers with points for every purchase. The primary goal of this program is to:

Accepted Answer

Increase customer retention and encourage repeat purchases

Answer

Loyalty programs incentivize repeat purchases by rewarding customers for continued patronage, directly improving customer retention rates.

Question 2

Which marketing channel allows a business to target potential customers based on their recent online search behavior?

Accepted Answer

Pay-per-click (PPC) search advertising

Answer

PPC search advertising (e.g., Google Ads) places ads in front of users actively searching for specific keywords, making targeting highly intent-based.

Question 3

A business that uses testimonials, case studies, and reviews prominently in its marketing is primarily leveraging:

Accepted Answer

Social proof

Answer

Social proof is the psychological phenomenon where people look to others' experiences to guide their decisions; testimonials and reviews are its most common marketing applications.

Question 4

The term 'omnichannel marketing' means:

Accepted Answer

Providing a seamless, integrated customer experience across all channels and touchpoints

Answer

Omnichannel marketing ensures consistent messaging and a unified customer experience whether the customer interacts online, in-store, via app, or through customer service.

Question 5

A small business conducts a SWOT analysis as part of its marketing planning. What does the 'T' in SWOT represent?

Accepted Answer

Threats

Answer

In SWOT analysis, T stands for Threats—external factors in the environment that could negatively impact the business, such as new competitors or changing regulations.

(SBA) Small Business Administration Certified Business Practice Test

(SBA) Small Business Administration Certified Business Practice Test

SBA Marketing Techniques & Customer Relations 5