SBA Marketing Techniques & Customer Relations 3

Question 1

A small retailer wants to increase average order value. Which tactic directly addresses this goal?

Accepted Answer

Offering product bundles at a slight discount

Answer

Product bundling encourages customers to purchase more items together, increasing the average order value while providing perceived savings.

Question 2

Which digital marketing approach delivers the highest average ROI for small businesses, according to industry benchmarks?

Accepted Answer

Email marketing

Answer

Email marketing consistently delivers one of the highest ROIs among digital channels, with industry estimates often citing $36-42 returned for every $1 spent.

Question 3

A business uses demographic, geographic, psychographic, and behavioral data to divide its market. This process is called:

Accepted Answer

Market segmentation

Answer

Market segmentation divides a broad target market into subsets of consumers with common needs so the business can tailor its marketing approach.

Question 4

What is a key advantage of content marketing over traditional advertising for small businesses?

Accepted Answer

It builds long-term audience trust and generates organic traffic over time

Answer

Content marketing builds credibility and attracts organic search traffic over time, providing compounding returns unlike paid ads that stop when spending stops.

Question 5

When a business collects customer feedback after a service interaction, this is known as:

Accepted Answer

Post-purchase follow-up or after-action survey

Answer

Post-purchase follow-up surveys collect customer feedback after a transaction to measure satisfaction and identify improvement opportunities.

(SBA) Small Business Administration Certified Business Practice Test

(SBA) Small Business Administration Certified Business Practice Test

SBA Marketing Techniques & Customer Relations 3