Sales Copy Headlines and Openers 3

Question 1

Which headline technique presents an apparent contradiction to spark curiosity?

Accepted Answer

Paradox headline (e.g., 'Work Less, Earn More')

Answer

Paradox headlines create cognitive dissonance that compels readers to read further to resolve the contradiction.

Question 2

What is 'headline blindness' and how should copywriters counter it?

Accepted Answer

When readers ignore standard ad placements; counter with novel formats

Answer

Headline blindness occurs when audiences have seen a format so often they skip it; pattern-interrupts like unusual phrasing or visuals restore attention.

Question 3

In email marketing, which element functions as the 'headline' before the email is opened?

Accepted Answer

Subject line

Answer

The subject line is the email's headline—it alone determines whether the email gets opened.

Question 4

A sales page opens: 'Three years ago I was bankrupt. Today I'll show you the exact system that changed everything.' What opener type is this?

Accepted Answer

Before-and-after story opener

Answer

The before-and-after story opener establishes relatability and credibility by showing a dramatic transformation.

Question 5

Which headline word has been shown in split tests to consistently increase engagement across most industries?

Accepted Answer

Free

Answer

'Free' remains one of the most powerful words in headlines because it eliminates financial risk perception instantly.

Sales Copy Practice Test

Sales Copy Practice Test

Sales Copy Headlines and Openers 3