Sales Copy Headlines and Openers 2

Question 1

Which headline structure uses a specific number to boost credibility and readability?

Accepted Answer

Listicle headline (e.g., '7 Ways to...')

Answer

Listicle headlines with specific numbers set clear expectations and consistently outperform vague headlines in click-through tests.

Question 2

What is the primary purpose of a 'deck copy' placed between the headline and body of a sales letter?

Accepted Answer

To bridge the headline promise to the opening story

Answer

Deck copy (or subheadline) expands on the headline's hook and pulls the reader into the body copy smoothly.

Question 3

A copywriter opens an email with 'You're making a $47-a-day mistake right now.' What opener technique is this?

Accepted Answer

Startling statistic opener

Answer

A startling statistic or dollar-loss figure immediately creates urgency by quantifying a pain the reader may not have noticed.

Question 4

Why do copywriters often write headlines last, after completing the body copy?

Accepted Answer

The strongest proof point in the body often makes the best headline

Answer

Writing the body first reveals the most compelling benefit or proof, which can then be elevated into the headline.

Question 5

Which of the following is an example of a 'how-to' headline used effectively in sales copy?

Accepted Answer

How to Double Your Closing Rate Without Cold Calling

Answer

How-to headlines promise a specific, actionable benefit and are consistently among the highest-converting headline formats.

Sales Copy Practice Test