Sales Copy Headlines and Hooks 2

Question 1

Which headline formula uses a specific number to promise a concrete deliverable?

Accepted Answer

7 Proven Ways to Double Your Sales

Answer

Numbered list headlines set clear expectations and promise a specific, tangible outcome the reader will receive.

Question 2

What does a 'bucket brigade' do in copywriting?

Accepted Answer

Uses short phrases to pull readers from one sentence to the next

Answer

Bucket brigades are transitional phrases like 'Here's the thing:' or 'But wait—' that maintain momentum and prevent readers from leaving.

Question 3

A hook that opens with a bold, counterintuitive claim is most effective because it:

Accepted Answer

Triggers curiosity by contradicting conventional wisdom

Answer

Counterintuitive claims create a 'curiosity gap' because the reader's existing beliefs are challenged, compelling them to read for resolution.

Question 4

In the headline 'Who Else Wants Whiter Teeth in 7 Days?', the phrase 'Who Else' works by:

Accepted Answer

Implying others are already benefiting, making the offer socially validated

Answer

'Who Else' implies a group of satisfied customers already exists, leveraging social proof to make the offer feel safer and more credible.

Question 5

Which of the following is the PRIMARY purpose of a subheadline?

Accepted Answer

To expand on the headline and bridge the reader into the body copy

Answer

A subheadline clarifies and amplifies the main headline's promise, giving readers a second reason to keep reading before the body begins.

Sales Copy Practice Test