Sales Copy Effective Calls to Action 5

Question 1

Which CTA phrasing leverages the 'endowment effect' most effectively?

Accepted Answer

Claim Your Free Report

Answer

'Claim Your Free Report' implies the item already belongs to the reader, activating the endowment effect's sense of ownership.

Question 2

A mobile landing page CTA button is too small to tap comfortably. What is the minimum recommended tap target size per Apple and Google guidelines?

Accepted Answer

44×44 px

Answer

Both Apple's HIG and Google's Material Design recommend a minimum 44×44 px tap target to prevent missed taps on mobile.

Question 3

What is the primary purpose of a 'sticky' CTA bar on a long webpage?

Accepted Answer

To keep the CTA accessible as the visitor scrolls without needing to scroll back

Answer

A sticky CTA ensures the conversion action is always one click away regardless of how far down the page a visitor has scrolled.

Question 4

In which scenario is a multi-step CTA form preferable to a single long form?

Accepted Answer

When the form requires many fields and progressive commitment reduces abandonment

Answer

Breaking a long form into steps reduces perceived effort and leverages foot-in-the-door psychology to improve completion rates.

Question 5

Which metric best measures the effectiveness of a CTA button specifically (not the whole page)?

Accepted Answer

Click-through rate (CTR) on the button

Answer

Button CTR directly measures what percentage of page visitors clicked the specific CTA, isolating its performance.

Sales Copy Practice Test