Sales Copy Effective Calls to Action 2

Question 1

Which psychological principle makes a CTA like 'Only 3 spots left!' more persuasive?

Accepted Answer

Scarcity

Answer

Scarcity triggers loss aversion, making people act faster to avoid missing out.

Question 2

A CTA button says 'Submit.' What is the most effective rewrite?

Accepted Answer

Send My Request

Answer

'Send My Request' is benefit-focused and uses first-person possession, making it more compelling than generic labels.

Question 3

What does 'above the fold' mean in the context of CTA placement?

Accepted Answer

The CTA appears without scrolling

Answer

Above the fold refers to the visible area of a page before the user scrolls, maximizing immediate CTA exposure.

Question 4

Which CTA phrasing best reduces purchase anxiety?

Accepted Answer

Try It Free — Cancel Anytime

Answer

'Try It Free — Cancel Anytime' lowers perceived risk, directly addressing buyer hesitation.

Question 5

A landing page for a free webinar has two CTA options. Which performs better?

Accepted Answer

Save My Free Seat Now

Answer

'Save My Free Seat Now' combines urgency, value (free), and ownership language for maximum conversion.

Sales Copy Practice Test