Sales Copy Basic Sales Copy 5

Question 1

What is the purpose of 'micro-commitments' in a sales copy sequence?

Accepted Answer

To get the reader to agree to small points, building toward the final purchase decision

Answer

Micro-commitments use the consistency principle — getting readers to agree with small statements makes them more likely to say yes to buying.

Question 2

Which of the following best describes 'editorial-style' sales copy?

Accepted Answer

Copy formatted to look like a news article or genuine editorial content

Answer

Advertorials and native ads mimic editorial content to lower reader defenses and increase engagement before the sales message appears.

Question 3

In sales copy, what is a 'hook'?

Accepted Answer

A compelling opening element that grabs attention and creates curiosity

Answer

A hook is the opening idea, story, or statement that stops the reader and makes continuing irresistible.

Question 4

What writing style is most appropriate for sales copy targeting a general US consumer audience?

Accepted Answer

Conversational, plain-English writing at an 8th-grade reading level

Answer

Plain, conversational copy is accessible, relatable, and persuasive for the broadest US consumer audience.

Question 5

Which of the following is an example of 'agitating' the problem in the PAS framework?

Accepted Answer

Deepening the reader's emotional pain by exploring consequences of not solving it

Answer

Agitation intensifies the reader's felt need by making the consequences of the problem vivid and personal.

Sales Copy Practice Test