Sales Copy Basic Sales Copy 4

Question 1

What is the function of an 'objection block' in sales copy?

Accepted Answer

A passage that anticipates and addresses common buyer doubts

Answer

Addressing objections directly in the copy removes mental barriers that stop prospects from buying.

Question 2

In sales copy, what makes a testimonial most persuasive?

Accepted Answer

Including specific results and the customer's full name

Answer

Specific results ('Lost 14 lbs in 30 days') with a real name and photo are far more credible than generic praise.

Question 3

What does 'voice of customer' (VOC) research provide to a copywriter?

Accepted Answer

The exact words and phrases customers use to describe their problem

Answer

VOC research captures customers' own language, which when mirrored in copy creates instant recognition and trust.

Question 4

Which type of headline is typically most effective in direct response sales copy?

Accepted Answer

Benefit-driven headlines that promise a specific outcome

Answer

Direct response headlines must communicate clear value immediately, since readers decide in seconds whether to keep reading.

Question 5

What is the difference between 'features' and 'benefits' in sales copy?

Accepted Answer

Features describe what the product is; benefits describe what it does for the customer

Answer

A feature is a characteristic of the product; a benefit is the positive result that feature creates for the buyer.

Sales Copy Practice Test