Sales Copy Basic Sales Copy 3

Question 1

What is the primary goal of a sales copy 'lead' (opening section)?

Accepted Answer

To hook attention and make the reader want to continue

Answer

The lead must immediately grab attention and promise enough value that the reader continues past the first paragraph.

Question 2

In the AIDA copywriting framework, what does the 'D' stand for?

Accepted Answer

Desire

Answer

AIDA stands for Attention, Interest, Desire, and Action — Desire is where the reader emotionally wants the product.

Question 3

Why should sales copy avoid using passive voice?

Accepted Answer

Active voice creates stronger, more direct impact on the reader

Answer

Active voice is more direct and energetic, keeping readers engaged and making copy feel confident.

Question 4

What is a 'risk reversal' in sales copy?

Accepted Answer

A guarantee that removes the buyer's perceived risk

Answer

Risk reversal — like a money-back guarantee — shifts the risk from the buyer to the seller, lowering purchase hesitation.

Question 5

Which copywriting principle suggests starting copy with the reader's problem rather than your product?

Accepted Answer

Problem-agitate-solve (PAS)

Answer

PAS opens by naming the problem, intensifying the pain, then presenting your product as the solution.

Sales Copy Practice Test